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Telkom, in its endeavour to make its products and services more accessible to customers, is entering into partnerships with third-party channels in the retail electronics industry.
"Retail channels remain the predominant channel for customer purchases and are therefore key to Telkom's strategy to increase market reach and provide convenience and easy access to our products and services," says Manelisa Mavuso, Managing Director: Consumer Services and Retail.
With this in mind, Telkom has started a pilot project involving DionWired stores Gateway in Durban, Woodmead in Johannesburg, and Canal Walk in Cape Town. The aim is to test the concept before commencing national roll-out.
Each of these stores now have a Telkom counter where customers can order our high-speed broadband services.
"In this way, we aim to capitalise on the synergies at the point of purchase where customers buy their PCs and laptops, gaming consoles, internet TVs, tablets and cellphones," says Manelisa.
A key selling point of Telkom broadband is that multiple users in the same household or business can simultaneously use the same broadband connection. Wireless routers allow family members in one room to download and play games or music while another family member in another room is able to chat on Facebook on a cellphone - at the same time and using the same Telkom connection.
This pilot project with DionWired follows an earlier announcement about Telkom's partnership with Samsung, announced at the Samsung Africa Forum in Cape Town in March this year.
Through the Samsung deal, customers are offered Telkom broadband packages as part of their Smart TV purchase. This convenient, one-stop service enables customers to use the Telkom broadband connection to download movies, games and other internet-based content over their Samsung Smart TV sets.
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Leigh-Ann Francis Specialist: Media Relations Group Communication Tel: +27 12 642 1728 Mobile: +27 81 391 4780 Email: francilm@telkom.co.za |
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Telkom is a leading communications services provider in South Africa. We had consolidated operating revenue of R16.8 billion and normalised profit after tax of R1, 683 million for the period ended 30 September 2015. Total assets amounted to R41.9 billion and equity attributable to the owners of Telkom to R23.5 billion as of 30 September 2015. The group generated normalised free cash flow of R1.4 billion for the period ended 30 September 2015.
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